Audi AG is sustaining its expansion route looking at figure of 346,100 cars sold – a growth of 10.8 per cent – the last quarter of the year was the best in German automaker’s history. The company set-off steadily in the current calendar due in part to March statistics: approximately 143,500 cars sold and a 14.1 per cent climb in sales. German automaker with four rings has never before delivered so many cars within a month. Consumers in the USA and China market, where the German automaker accomplished record sales, as well, fuelled expansion in the course from January to March particularly. The business similarly indexed increase in Eastern Europe and in its local German market.
“We set-off with 2012 very fruitfully and anticipate expansion to prolong in the months to come,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at Audi AG. “The much anticipated compact crossover Audi A3 will be launched from the second half of the current calendar, and we have just launched the next-gen A6L in China.” The extravagant saloon’s long-wheelbase edition is the segment ruler in China market.
Audi recently concluded the finest quarter ever in China – the business accomplished rise of 40.5 per cent by recording 25,941 further fresh Audi units sold to China market in comparison to the first quarter of 2011. From the 31,505 cars sold in March (+37 per cent), the biggest share was attained by the indigenously produced A4L, A6L and Q5 models. 4,674 additional individuals bought the Audi SUV (+139.9 per cent), in comparison to March 2011. In addition, Chinese market stands as on the vital markets for the Audi A8, adding an extra 40 per cent of worldwide sales of this luxury sedan. Luxury-class models give the German Audi the apparent boost in the US market, too. Roughly, two times as many consumers obtained deliveries of the A6 during the initial three months of current calendar than in the prior-year period (+87.3 per cent to 3,581 units). On the whole, the brand with four rings recorded 29,470 sold cars in the first quarter, accomplishing rise of 16.1 per cent – also Audi’s record in the US market. Deals climb by a double-digit number once again in March, by 18 per cent to 11,585 cars. Moreover, there was double-digit rise in sales in several vital markets in the Americas. For instance, first-quarter sale figure saw a climb of 23.3 per cent in Canada, 37.3 per cent in Brazil and 49.3 per cent in Argentina. Audi AG also enhanced its growing trend in homeland. The brand with for rings registered 25,140 sales record in the previous month recording a rise of 4.8 per cent. On the whole, rise during the initial three months of 2012 added up to 3 per cent, as 57,976 Audi models were sold in Germany. The A6 family played a key role, as German customers took delivery of 12,448 A6 units in the first quarter (+74 percent). The Avant stays as largely admired in Germany, and the newest makings are no exception. About two-thirds of A6 consumers went for picking this version.
The tendency for Europe as entire is rising for the Ingolstadt-based auto manufacturer, too. Even though Audi finished the first quarter with a minor fall in sales of 0.1 per cent, the automaker’s growth rates have seen a rise in each consecutive month, with rise in March of 7 per cent. This was owing particularly to figure of growth in three vital markets.
Sales figure of March in United Kingdom saw a rise by 8.6 per cent to 23,062 cars and in France by 5.4 per cent to 6,219 units. Growth demonstrated chiefly healthy in Russia, where the German automaker boost up March sales by 99.9 per cent to 3,404 vehicles. Sales figure was certainly striking for the next-gen of the A5 family, the SUV models and the new A6.
Emerging economies in the likes of India and South Korea also made imperative assistance to the quarterly sales record. Audi sales in India climbed by 40.8 per cent to 2,269 units sold in the first quarter. The German automaker recorded year-on-year growth of 41.7 percent in South Korea by selling 3,365 units.