BMW Group Opens First Driving Center in Asia

After Germany and US, it’s the Korea that got the first Driving Center of Asia from BMW Group. Located at Incheon, the group had pumped in 75.5 million US Dollars up to 2020 (77 billion Korean won) which had already created 100 jobs for the present.

Slated to open its doors to customers by early August 2014, the BMW Group Asia’s first driving center combines both a driving track and a dedicated brand experience.

At the opening ceremony, Dr. Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, said: “The Driving Center is the next step in our commitment to Korea and to Asia. Korea is one of our fastest growing markets and now our ninth largest single market worldwide. We see more potential here and wish to grow even further. I am very happy that customers here now have more opportunity to fully experience our BMW and MINI brands.”

BMW Group Opens First Driving Center in Asia

The Driving Center is boasted of a 2.6 kilometer closed circuit track that gives drivers a chance to experience various situations like high speed driving, emergency and off-road techniques, using BMW and MINI vehicles.

Alongside, a new Junior Campus with specially tailored science education programs on mobility and road safety for children is also built, with a 12,000 m2 eco-friendly sports park. In total, the Driving Center covers 240,000 m2, the equivalent of 33 soccer fields.

In addition, the BMW Group will utilize the driving facility for the purpose of training for sales, customer service and product training.

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BMW Group Opens A Satellite R&D Center In Korea

Apart from the first driving center of Asia, BMW Group also announced the inauguration of a satellite R&D Center in Korea.

The R&D Center began its operations at the beginning of July.

By the end of 2015, the German automaker had claimed to hire a total workforce of 20 people.

Dr. Ian Robertson stated that, “Being one of the most highly-advanced technological nations in the world, customers in South Korea have very specific needs and expectations. Both the BMW Group and South Korea share a passion for high quality products and to be at the forefront of innovation. Therefore we have established this new R&D Center in Korea to better serve the demands of our customers here.”

BMW Group Opens A Satellite R&D Center In Korea

BMW Group had defined the benefits of R&D operations to be implemented in threefold: the implementation of local customer requirements and market-oriented solutions, to pick up trends in innovation through improved ties with local companies, as well as technology scouting through cooperation with local technology companies, universities and institutes.

Alongside the fifth one inaugurated in Korea, the company also operates similar satellite R&D centers in Japan, China, the US, and Brazil.