Mahindra & Mahindra plans to tighten its hold on the MPV market

The biggest utility vehicle producer of India, Mahindra & Mahindra, is planning to tighten its grip on to the multi-purpose vehicle market of India by developing a new MPV. This MPV is going to be based on the platform of its compact truck Mahindra Maxximo. This new vehicle is currently undergoing tests in the Mahindra Research Valley in Chennai. However, the date for the launch of this vehicle has not been revealed by the auto manufacturer. The development of an MPV on the platform of a compact truck requires many changes in different and crucial areas like transmission and power. The good news here is that Mahindra Maxximo is the most technologically sound mini truck, which is running strongly on the Indian roads today. It also has a minivan and a mini-truck trim to its credential.

Now along withthis new MPV, Mahindra & Mahindra is further looking to produce a passenger van which would be based on the very same platform. This passenger van will most probably be built soon so that it could hit the Indian roads by the end of this fiscal year. Currently the automobile manufacturing companies who are already plying in the MPV market are not leaving any stone unturned in their attempt to charm the MPV purchasing customers. Mahindra & Mahindra is amongst the current major players in the MPV segment of the Indian automobile market, with Toyota Kirloskar Motor, Tata Motors and Maruti Suzuki India following it closely. Maruti Suzuki Ertiga is the fresh entrant in this segment, which just came into the automobile market of India last week.

Mahindra Maxximo
While the joint venture of Nissan and Ashok Leyland is going to bring its Evalia by this year end, General Motors also looking to bring out its MPV Enjoy very soon in the Indian automobile market.  It seems this year is going to be of either compact cars or of the MPVs as the luxurious sedans are only for the rich and able, while these two earlier categories has huge volume of potential customers who are young and in need of a car which can accommodate the whole family.

Since the new MPV will have the platform of Maxximo, it is sure to be strong and stable like a truck, yet the transmission and power, once modified in accordance to the MPV requirement, should give a good mileage and excellent comfort. The chassis of Maxximo is built to take pressure of the cargo so it should easily distribute the weight of the passengers, which will give good manoeuvring ability to the new vehicle. Space couldn’t be a problem because this is going to be an MPV, meant for big families as well as for commuting passenger, if used commercially.

M&M to Introduce More Models Based on the Maxximo Platform

Utility manufacturer Mahindra & Mahindra announced yesterday about their plans to introduce a range of models based on their Maxximo platform. Mahindra’s Maxximo was responsible for bringing in 22% share in the load dispatch market for the company in just a short time period since its launch last year.

The General Manager of M&M, Mahesh Kulkarni, said that the new range of models will also include alternative fuel variants like CNG, for operating in metros. Other models in the new range include models for passenger movement and load dispatch having different engine configurations as well as family vehicles. All of these will be built on the Maxximo platform and in their modern plant located in Chakan.

Kulkarni added after launching the Maxximo mini van in Hyderabad that the market for load dispatch and passenger transport is changing at a fast pace. Most of the owners are upgrading their vehicle preferences from the earlier three wheeler models to four wheelers, while those who own mini load carriers or vans are choosing to buy more fuel efficient vehicles.

Kulkarni also added that the Maxximo will be available all over India through their network of more than 600 dealers by May end. The segment of load transport where M&M, Tata Ace and other models operate has been estimated at producing around 1,90,000 models in 2010, with the passenger segment contributing around 1,50,000 vehicles. This market continues to expand and offer more opportunities to launch models. Kulkarni added that they are currently averaging at around 4,000 models per annum and estimate to gain a bigger share of the market with the introduction of more models.

New Maxximo Mini Van by Mahindra & Mahindra Unveiled in Rajasthan

Indian utility manufacturer, Mahindra and Mahindra recently launched their new Maxximo 8 seater mini van in Rajasthan. The Maxximo, which is powered by the fuel efficient C2 CRDe advanced diesel engine, is priced at Rs.3.31 lakh in Jaipur according to ex-showroom price.

An official was quoted as saying that this next generation passenger car was developed on a technologically advanced platform. This mini van will redefine the state carriage and the entry level contract carriage markets.

The official was also quoted as having said that the market share of vans would increase with the introduction of the new Maxximo mini van which is well designed, features cushion seats for increasing the vans comfort factor, a wider body, as well as many other features not available easily in the current vans in the auto market.