Tata Motors in India Archives

July 19, 2014

Delhi Wins MyCityMyZest Contest

“Zest has to go for it” seemed to be the mantra going inside the marketing team of Tata Motors these days. Numerous contests and ultimate promotions strategies with number of official letters flowing through media desks informing about the events and contests, one such landed this morning as well.

Tata Motors concluded MyCityMyZest contest and Delhi is announced as the winner. A total of 61,156 tweets by 1,120 people have resulted in Delhi winning the contest. It will be the first city to get an exclusive preview of the brand new car, the Zest from Tata Motors. The first Zest Studio has been set-up in Ambience Mall, Gurgaon yesterday, where top 30 participants from Delhi will be honored with gifts and will be given priority access to drive the Zest.

Commenting on the occasion, Ms. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said, “With Zest, we have taken a huge leap in our product development process and the car has been loved by all. On the marketing side, our focus is to get customers to experience this dynamic car and see for themselves the technologies which have gone into it. The MyCityMyZest Twitter contest has been a unique platform to crowd source. The contest saw 84,440 tweets and 4,361 participants tweeting till the last date to get the Zest to their city. It shows how much interest we have generated for our new car. And we now offer our next customer delight, the Zest Studio, which comes first to Delhi. Never before has a test drive been such a creatively holistic experience, allowing customers to fully engage with the car. The Zest experience will bring alive the three vectors – Designext, Drivenext and Connectnext for our customers.”

The Zest Studio is already started in Delhi yesterday at Ambience Mall, Gurgaon and will be in the city till 5th September. These studios will give an opportunity to car enthusiasts to test drive the Zest and engage in various activities and interactive games.

The studio will not only allow customers to experience the car but would also help them to understand everything about the car through a high-tech Interactive Touchscreen Brochure. Customers can play the Revotron Challenge game to experience the multi-drive mode features in the car. They can participate in the Zest Mode Quiz to determine whether he or she is Sport, Eco or City mode person. With the Augmented Reality App, users can click themselves with a virtual Narain Karthikeyan and upload it on their Facebook page. This is a one-of-its kind futuristic hub that will make its presence felt across malls and corporate offices across 5 cities, starting with Delhi on 18th July and in other 4 cities from 19th July onwards.

June 10, 2014

Tata Motors cautions general public against fraudulent promotions

In a league to battle the wrong doings under its name by others, Tata Motors had send us the official words to intimate the general public not to fall prey to fraudulent promotional offers and advertisements which leads to demanding of cash deposits or other way of extracting money from the pockets.

Tata Motors has cautioned potential customers and the general public on fraudulent promotional offers and advertisements wherein amongst other things, the person or group of persons have been wrongfully extracting/ demanding cash deposit(s) in certain specified bank(s) from general public. These individuals are also wrongfully using Tata Motor’s registered trademark to lure public into this trap.

Tata Motors would like to state that these communications are purely made with the intent to defraud the general public and Tata Motors has not authorized any person to require any payment /cash deposit to be made.

The company advised that individuals to exercise caution and not fall prey to any such fraudulent promotional offers purported/claimed to be sent on behalf of Tata Motors. The company has already lodged a police complaint and urged the public not to be misled by any communication which solicits payment or otherwise as part of any promotional scheme.

In recent times, fraudsters have through emails/ sms / unscrupulous newspaper/ television advertisements, promised prizes such as a Tata Motors’ vehicle against caution money deposits. The common modus operandi followed by these fraudsters is to ask prospective buyers / customers to make certain payments towards availing the prizes or a lucky draw. There was also an advertisement released inviting viewers to identify certain filmstars and upon responding they were encouraged to deposit amounts towards registration and transfer of a vehicle and thereafter directed to a Tata Motors facility to collect the vehicle.

Further, Tata Motors’ Intellectual Property Rights have been misused by the unauthorized use of the Company’s name- Tata Motors Ltd., and use of protected names of its vehicles, namely- ‘Tata Safari’, whilst making such unscrupulous newspaper advertisements to lure innocent members of the public to fall into this trap.

Tata Motors urged the public to file a complaint with the local police authorities the moment any caution money was sought from them either for winning a prize or lucky draw.

March 6, 2014

Tata Truck Racing Ready to Take-Off on March 23, 2014

Car Racing, is been grimed with lot fanfare in India after the inauguration of BIC at Delhi. In fact, BIC doesn’t seems to be limited to that, it is now grown to see the races of articles bigger than a bull and almost near to an elephant. Need not to worry, they will not be the animals who are going to race on the racetrack, instead the Tata Motors has came up with an initiative to race its truck on the said.

Hope so, all Indians maybe well-versed with the facts of Tata Motors truck racing due to exorbitant TVC flashing on the television set on every channel. So the difference in this report is to mention that, the Indian automaker will race its 12 Prima Trucks on a newly created 2.1km ‘short loop’ at the circuit. Hopefully, this new loop, we speculate, has been created specifically for the Tata Trucks to unleash their whole power. Restrictions like top speed of 110kmph is also been reported for the drivers to take care of. The recently added new short dimension to BIC recurs an average time of 2 minutes, 10 seconds whereas the average speed for the giants will be 60kmph.

In order, Tata Motors has also did several changes to the Prima Trucks for racing, which will be incorporated in the form of a smaller fuel tank calibrating 90-litre fuels place just behind the driver’s cabin, water-cooled brakes and racing-spec tubeless tyres by JK Tyres. A roll cage, fire extinguisher and race-spec seats bare-bones seat aare some of the tweaks amongst others.

Tata Motors has reported to test its new advanced technology too apart from advertising its world-class Prima Trucks too at the track.

Tata Truck racing will be held on March 23, 2014 at the Buddh International Circuit. The seven tonne giants will be piloted by a the selected international truck racing drivers, who have an experience on British Truck Racing Championship and European Truck Racing Championship grids.

February 26, 2014

Tata Motors launches ZEST for Stardom, in association with IIFA

Close on the heels of unveiling The ZEST, a true dynamic sedan, from Tata Motors that meshes killer instinct with elegance, the Company today announced a new initiative in association with IIFA – ‘ZEST for Stardom’. The all-new ZEST signifies enthusiasm for life, exudes sense of excitement, anticipation, and energy, approaching life as an adventure, just like Bollywood stars. Through the ZEST for Stardom contest, Tata Motors and IIFA have brought theirs superstars together to offer a unique platform with an objective of engaging with customers, and provide deserving fans with a platform to perform with the young heartthrob, Ranveer Singh, on the IIFA stage, at Tampa Bay (USA).

¬Mr. Ankush Arora, Senior Vice President, Passenger Vehicles, Tata Motors said, “Our partnership with IIFA offers us a unique way to fulfill our promise to bring the best customer experiences, as we create new platforms and launch new initiatives that allow our customers to engage with our next-generation stars. We at Tata Motors are proud to announce the ‘ZEST for Stardom’ Contest’, which will provide a platform for deserving fans to perform on the IIFA stage. We promise to bring many more such exciting best-in-class offerings and hope to receive customer support in our journey to the podium finish”.

Speaking on the contest, Mr. Sabbas Joseph, Director – Wizcraft International & IIFA said, “We are pleased to partner Tata Motors as the principal sponsor for the Tata Motors IIFA Awards. We believe that the ‘Zest for Stardom’ contest will give fans of Indian Cinema the once-in-a-lifetime opportunity, to shake a leg with their stars and live their dream on the IIFA stage.”

The ZEST for Stardom contest goes live today. To enter the contest, users can send their one minute dance performance video, recorded on Ranveer Singh’s songs* at connect@tatamotors.com. Top ten short listed videos will be announced on March 6, 2014 and the forum will be open for votes. These shortlisted videos can be viewed in the gallery of the ZEST for Stardom Facebook application. The user with the highest number of votes, wins a once-in-a-lifetime opportunity to perform with the stylish and talented actor Ranveer Singh and the ZEST, at the IIFA Awards. Besides, participants and voting audience will also get a chance to win a series of exciting prizes daily.

Those who have Zest exude excitement and energy while approaching life and that is the new ZEST Sedan, in character. Recently unveiled at the Auto Expo 2014, the ZEST is a vivacious and energetic sedan engineered for global markets, through global teams across India, UK and Korea, It will set new standards in the sedan segment and is a true representation of the HORIZONEXT philosophy, with best-in-class offerings. The ZEST showcases the Next in Design, Performance and Infotainment, from Tata Motors.

Contest participants can send their dance video on any one, from the below mentioned songs of Ranveer Singh:

Tune Mari Entriyaan – http://youtu.be/-8SlOkUAW-4

Jashn E Ishqiyaa – http://youtu.be/hglPiiRvUj0

February 26, 2014

Tata Motors furthers campaign on School Bus Safety nationally Through ‘Hamare Bus Ki Baat Hai’

Furthering its efforts at training school bus staff, Tata Motors today announced plans on furthering its unique School Bus Safety program called ‘Hamare Bus Ki Baat Hai’. Through Hamare Bus Ki Baat Hai, Tata Motors will organise workshops to educate drivers and school bus staff on the safety of school bus travel, along with creating awareness on the softer aspects of dealing with parents and children. After a successful pilot program across 25 schools in Mumbai, Tata Motors will now take the initiative to over 40 cities, including the five metros – New Delhi, Chennai, Bengaluru, Hyderabad and Kolkata.

Whether a teacher, a parent, a school bus driver or a partner in the school bus industry, it is of paramount importance that one is committed to educating today’s youth and motoring public, on the importance of school bus safety. Apart from working with enforcement agencies and educational authorities in adhering to school bus guidelines laid down by the Honorable Supreme Court of India, Tata Motors has furthered the cause by designing and bringing together all those involved in the travel of school children, through various interactive programs.

‘Hamare Bus Ki Baat Hai’ is an interactive training session which has been designed with inputs from various stake holders, with the objective to sensitise school bus staff on the safety of school bus travel. Since its inception the program has helped in creating a sense of involvement among participants, increasing awareness about their duties and responsibilities, maintaining personal hygiene, general etiquette and behavior, and also taking necessary measures in case of accidents.

Mr. R Ramakrishnan, Senior Vice President, (Commercial), Commercial Vehicles Business Unit, Tata Motors said, “Each day, at countless bus stops across the country, parents entrust schools with what’s most precious to them – their children! Undoubtedly, this is a huge responsibility that places enormous pressure on schools and various people associated in transporting their children to and from school. Through this campaign, Tata Motors is partnering with parents, schools and transport authorities to help manage this responsibility. After having initially conducted about 25 such ‘Hamare Bus Ki Baat Hai’ events in Mumbai, we intend to organise about 300 such events across the country.”

Mr. Gaurav Podar, Trustee, Podar International School, said, “Safety is of paramount importance to every school and through these initiatives, we are happy to partner with Tata Motors in imparting a very important element of safety for our children, in School Bus travel. Our school participated in the ‘Hamare Bus Ki Baat Hai’ campaign, which has been very well received by our school bus staff. We would like to thank Tata Motors for playing such an active role in our school.”

While the ‘Hamare Bus Ki Baat Hai’ addresses drivers and school bus staff, the ongoing ‘Dream it to Win it’ – a national level essay and painting competition is aimed at children. The Company will initiate another school bus safety program in the next financial year, titled ‘Safety Hamaare Bus Mein’, a mock drill session on fire and safe school bus travel, for children.

The ‘Dream it to Win it’ contest received participation from over 3,000 schools in a national level essay & painting competition. The contest helped in showcasing the talent of children and enhancing their awareness levels on the importance of safe school bus travel.

‘Safety Hamaare Bus Mein’, this programme is designed to educate school children on effective handling of safety provisions in a bus, a mock fire drill, tips on safe travel, drills on safe entry / exit, emergency evacuation and other softer aspects of dealing with school bus staff. The training includes a virtual experience film showing safe travel and a safety quiz in school. This campaign is set to kick-off in the next financial year.

February 13, 2014

Westport and Tata Motors Launches Natural Gas Engine Featuring Westport WP580 Engine Management System

Westport Innovations (TSX:WPT / NASDAQ:WPRT), engineering the world’s most advanced natural gas engines and vehicles, and Tata Motors Limited, India’s largest automobile company, today launched a new spark-ignited (SI) natural gas 3.8L turbocharged engine featuring the Westport WP580 Engine Management System (EMS). Designed to support many engine configurations, the Westport WP580 EMS is also scheduled to be applied to Tata’s 5.7L engine targeting medium-duty applications in late 2014.

“By combining our unique technology and Tata’s leadership in India’s commercial vehicles market, we are able to introduce new natural gas products and target the mainstream transportation markets in one of the world’s fastest growing markets for natural gas vehicles,” said Thomas Rippon, Executive Vice President of Westport. “The Westport WP580 offers breakthrough price, performance, and flexibility for OEMs allowing them to use this advanced technology even in cost-effective markets such as China and India.”

“India has one of the largest natural gas light-duty vehicle fleets in the world, and we see an enormous opportunity for natural gas trucks and buses with the development of fueling infrastructure,” said Rajendra Petkar, Head Power Systems Engineering, ERC of Tata Motors. “By expanding our portfolio of natural gas engines, we are focused on increasing our market share of the natural gas vehicle and engine market.”

The US Energy Information Administration (EIA) indicates that India is the fourth largest energy consumer in the world. Vehicles are the country’s second-largest consumer of energy (18%) after industry (42%), according to Thomson Reuters Foundation, and rising vehicle numbers and fuel prices have implications both for India’s economy and its energy security. Westport believes that the adoption of natural gas as a transportation fuel will help reduce India’s dependence on petroleum to meet the country’s energy demand and improve local air quality challenges. Building upon Westport’s natural gas components and aftermarket business in India, Westport is now establishing its OEM footprint with Tata Motors.

The Westport WP580 EMS is a highly configurable system that has been specifically developed for spark ignited, dedicated natural gas engine applications and can be integrated with a wide range of proprietary Westport fuel system components for flexible vehicle design and production. Its advanced combustion control technology can optimize the engine for class leading fuel economy, torque, and power while meeting existing and future emissions and onboard diagnostic requirements. Westport has also set a new benchmark with the WP580, with

Industry leading price performance and value, allowing natural gas vehicles to be competitively priced with petroleum-based vehicles.

Key features of Westport WP580 EMS:

Unique engine control strategies: The Westport WP580 EMS is specifically tailored to maximize the performance of the base engine. Key benefits include reduced fuel consumption and emissions, increased vehicle load carrying capabilities with launch torque, and integrated vehicle functionality.
Compatible and cost-effective design with natural gas components: With proven OEM track record, these natural gas components such as electronic control units and spark plugs have been fully validated for the application and manufactured to automotive industry quality standards resulting in high levels of reliability and lower cost.
Meeting current and future emissions profile: The system is designed to meet Euro VI emission standards.

Tata’s SI natural gas 3.8L turbocharged engine featuring the Westport WP580 EMS was displayed at India’s Auto Expo in New Delhi, India, from February 7 to 11.

India is one of the world’s largest commercial vehicles markets. Its total annual light-duty vehicle fleet and commercial sales are projected to reach over 204,000 units in 2014 according to the Natural Gas Vehicles report published by Navigant Research in June 2013. In addition, its total annual medium- and heavy-duty truck and bus sales are projected to reach over 289,000 units in 2014, according to the Natural Gas Trucks and Buses report published by Navigant Research at the end of 2013. Tata’s 3.8L and 5.7L engine with Westport WP580 EMS are primarily targeted for light-duty vehicles and medium-duty buses in India. The combined addressable market is projected to be more than 493,000 units in 2014 based on Westport analysis.

Briefing a bit about Westport, it engineers the world’s most advanced natural gas engines and vehicles. More than that, we are fundamentally changing the way the world travels the roads, rails and seas. We work with original equipment manufacturers (OEMs) worldwide from design through to production, creating products to meet the growing demand for vehicle technology that will reduce both emissions and fuel costs.

January 22, 2014

Tata Motors brings truck racing to India, Launches T1 Prima Truck Racing Championship

Tata Motors today announced the launch of the T1 Prima Truck Racing Championship to bring truck racing to India for the first time. The first ever truck racing championship in India, has been inscribed on the calendars of FIA (Federation Internationale de l’Automobile) and FMSCI (the Federation of Motor Sports Clubs of India). The Truck Racing Championship will be held on March 23, 2014, at the internationally acclaimed Budh International Circuit to give Indian audiences a grand spectacle of trucks competing against each other.

T1 Prima Truck Racing Championship is being conducted under the aegis of FIA & FMSCI. The FIA is the governing body for world motor sport and the federation of the world’s leading motoring organisations. One of the core responsibilities of the FIA is the development of motor sport worldwide. Through its national member clubs the FIA is involved in every level of motor sport and its remit extends to the millions of amateurs and professionals who enjoy motor sport in all of its variety. The FMSCI is a long-standing member of the FIA and is the only national motor sport federation recognised by the Government of India, for the promotion and control of motor sport in India, and is affiliated to the prestigious Indian Olympic Association.

The championship will feature 12 Tata Prima trucks, built for the purpose. These will be divided among six teams, with participation from experienced international drivers. The T1 Prima Truck Racing Championship is being organised by (MMSCI), with safety and performance standards being followed as per (BTRA) British Truck Racing Association guidelines.

Cummins, WABCO, JK Tyres, Castrol and Accenture are the main sponsors, while Tata Steel, Setco Automotive, RSB Group and TRW Steering Systems Ltd. are the associate sponsors.

Speaking on the occasion, Mr. Karl Slym, Managing Director, Tata Motors Limited said, “Through the T1 Prima Truck Racing Championship, we are introducing yet another pioneering initiative in the Indian trucking space. We at Tata Motors are ready to embark on yet another milestone of HORIZONEXT, with the highest levels of performance and competitiveness of our trucks, to take customer engagement to another level. Formula 1 is the pinnacle of 4-wheeler racing in the world, and we at Tata Motors are taking the initative to make the T1 Prima Truck Racing Championship as the pinnacle of truck racing, in India. With this we are not only adding an exciting new dimension to one of the largest trucking markets in the world, but also connecting our passion for trucks to the larger Indian audience.”

Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors said, “As a leader in the Indian commercial vehicle space, Tata Motors has been leading the transformation in the industry. The Tata Prima marked the arrival of a completely modern truck brand, benchmarked to the global best, with its contemporary styled cabin, power-to-weight ratio, safety aspects, technology, quality and reliability. T1 Prima Truck Racing Championship is a great platform to showcase these technological advancements, through performance excellence, also enabling Tata Motors to connect with its fleet customers, many of them being well-travelled, well-educated second generation business owners, looking to add excitement to their business. Through this initiative we also hope to trigger greater aspiration for trucking, given the industry is facing a serious dearth of truck drivers.”

Tata Prima 4038.S will compete in the T1 Prima Truck Racing Championship 2014, with the massive power of 370 BHP @ 2100 RPM and a top speed of 110 Km/h. To make these Prima trucks fit for racing, 22 key modifications were made to meet a mix of safety and performance needs as per guidelines from British Truck Racing Association. These included significant changes in fuel tank, brake cooling system, propeller shaft guards, racing seats and safety belts, exhaust, steering wheel among others. The trucks have gone through multiple quality checks and also tested on the test circuit at Jamshedpur for high speed run and control.

Buddh International F1 Circuit, acclaimed to be the best race circuit in India, will host the inaugural T1 Prima Truck Racing Championship. On the Race day, there will be two races. The first one a qualifier race, followed by the main race, seeing a rolling start of big Tata Prima race trucks. A pool of internationally acclaimed drivers, with proven excellence in the field of Truck Racing like British Truck Racing championship and European Truck Racing championship, has been created for this mega event.

The T1 Prima Truck Racing Championship will also witness two-time British truck racing champion, Steve Horne. As one of the most celebrated, longest serving truck racing drivers, Steve Horne has been instrumental in multiple operational aspects of India’s first truck racing championship. A historic event even from the FIA point of view who have been encouraging India to expand its footprint in motorsports globally.

January 21, 2014

Tata Vista Tech launched in India for Rs. 5.01 lakh ex-showroom Mumbai

Tata Motors today announced the launch of the new Vista VX Tech, an advanced & dynamic car, delivering 75PS of raw power, offering first-in-class high-tech features. Designed and developed for the smart, trendy, tech savvy and thrill seeking customers, the Vista VX Tech comes loaded with advanced technological features like Touchscreen Multimedia system with GPS Navigation, New Drive pro console, Advanced Driver information system, new Front Duo-float suspension, steering wheel mounted controls & Blue-5 Technology, and more such best-in-class features, which makes the car the most exciting hatch in the A2 segment.

Announcing the introduction of the new Vista VX Tech, Mr. Ankush Arora, Senior Vice President, Passenger Vehicles Unit (Commercial) Tata Motors Ltd., said, “At Tata Motors, the core philosophy behind the launch of every new vehicle is anticipating what our customers need and blending it with the best-in-class technology and design engineering. With the launch of HORIZONEXT, an aggressive four-pronged customer-focused strategy has been imbibed by us. Taking this strategy forward we are bringing exciting cars like Vista VX Tech, which has best-in-class features and latest technology, which offers great drive experience and comes packed with high-end features, which are first in the segment. We are proud to introduce this new innovation to the market.”

The new Tata Vista VX Tech top-of-the-line limited edition variant has at its centre, a 6.5” TFT touchscreen based multimedia system designed for audio (radio and CD), video (DVD), USB, Blue-5 (Bluetooth pairing with upto 5 different mobile phones), AUX-IN and advanced GPS navigation system.

These elaborate features can be conveniently controlled by the driver from the illuminated steering wheel mounted controls. The Vista range also offers a Drive Pro Console and an advanced driver information system at the center console. This console also includes a digital clock, and depending on the mode, instantaneous fuel economy and average fuel economy can be known. The tachometer reveals its sporty red line as it sweeps across the tachometer face.

The Vista range will be available in a new exterior colour, Blue Chill, which perfectly complements the rich dual tone interior, with full fabric seats and inside door handles with chrome embellishments. The range comes with front ‘Duo-Float’ suspension, which offers an even better balance of ride comfort with dynamic handling.

The Vista range is available in 3 trims – LS, LX and VX Tech. The LS trim is available in 1.4 litre TDI BSIII and in Quadrajet 75PS BSIV diesel engines. The LX trim is available only with the 1.4 litre TDI BSIII diesel engine while the top-end limited edition variant, the VX Tech is offered in 1.3 litre, Quadrajet 75PS BSIV diesel engine only.

The Vista range starts at Rs.5.01 Lakhs for Vista LS, and goes upto Rs.6.19 Lakhs for the Vista VX Tech, ex-showroom Mumbai.

January 3, 2014

Tata Motors December sales stood at 37,852 nos

Tata Motors’ total sales (including exports) of Tata commercial and passenger vehicles in December 2013 were 37,852 vehicles. The company’s domestic sales of Tata commercial and passenger vehicles for December 2013 were 35,010 nos.

Cumulative sales (including exports) for the company for the fiscal were 435,095 nos.

The company’s sales of commercial vehicles in December 2013 in the domestic market were 25,738 nos., LCV sales were 18,079 nos., while M&HCV sales stood at 7,659 nos.

Cumulative sales of commercial vehicles in the domestic market for the fiscal were 295,319 nos. Cumulative LCV sales were 214,781 nos., while M&HCV sales stood at 80,538 units.

Sales of passenger vehicles for December 2013 were at 9,272 nos. Sales of the Nano/ Indica/ Indigo range in December 2013 were 6,537 nos. The Sumo/ Safari/ Aria/ Venture range sales were 2,735 nos.

Cumulative sales of passenger vehicles were 103,516 nos. Cumulative sales of the Nano/ Indica/ Indigo range were at 79,937 nos. Cumulative sales of the Sumo/Safari/ Aria/ Venture range were 23,579 nos.

The company’s sales from exports were 2,842 nos. in December 2013. Cumulative sales from exports for the fiscal were 36,260 nos.

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

December 9, 2013

More Powerful Version of Tata Safari Storme Spotted Testing in India

Safari Storme is one of the most promising horses in Tata Motors’ stable. Disappointment to the feat is this charming SUV faced a tremendous delay in getting the revamp. Hence, for chopping off the side-effects of delay Tata Motors decided to take its positivity to the audience via means of some extreme marketing campaigns and advertisements. To this note, it too is been seen pumping a lot of money on the TV Series ‘24’. Despite this fact, there is also latest addition to the Storme which may come up soon. Our friends at Motorbash have just partied on more powerful variant of the SUV by means of their latest spy-shots.

Going through the spy-shots not much of the difference can be spotted, but the website is claiming they have seen the “400Nm BS IV” sticker on front windshield of vehicle. One of the patch is also been posted with the ‘Dec-2014’ alt tag on it, hence we couldn’t figure what this means to a layman.

The spotted test mule was doing rounds on roads of Pune and was also the Right Hand Drive variant.

Confirming details about the new Storme variant, it is learnt to be producing 155-160bhp and 400Nm of torque, as compared to the earlier ones of 140bhp and 320Nm from a 2.2L VARICOR diesel engine.

At the last, some days earlier Tata Motors too launched the Safari Sotrme Explorer Edition with the following add-ons:

Explorer Front Nudge Guard
Explorer Edition signature decals
2-DIN Touch Screen Infotainment System – hands-free and phonebook operations
On-Screen provision for Reverse Parking Assist
Navigation Device
New chrome garnish for the projector headlamps and tail lamps
Explorer Edition Door Visors
New Art Leather seat covers

One can follow the technical details of Safari Storme below:

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Image Courtesy: Motorbash