Tata Nano revealed its Nano Merchandise online store on eBay. This will be the first time any car brand will be selling its merchandise over Ebay.in.
On the occasion of the launch of the online store, head of Nano product group, Ms. Delna Avari said that DNA of Tata Nano is something that have been never thought before and it will continue to imitate in the entire product range. The Nano brand is quite active online and it was also one of the first Indian cars that were booked online. He also added that the Facebook fan page of the Tata Nano has over 1.6 million fans. The firm is taking Tata Nano marketing to a next level with this initiative.
She also said that Tata Nano is one personal mobility option that appeals to everyone. eBay has quite good reach over metro, tier 1 and tier II cities, and this initiative is likely to help Nano to reach out a larger fan base across the country.
The Nano online store houses Nano branded Titan watches and T-shirts for both men and women. It also contains electronics and accessories like Nano shaped pen drives, caps, mouse, scale models and other exciting merchandises. Tata Nano will also be conducting online polls along all Nano fans. Fans can vote for their favorite merchandise and can also win it too.
With the Nano merchandise store opened online, Nano fans will be able to buy their own piece of memorabilia of Tata Nano in just a few seconds.