Betting heavily on the mass market of India Nissan owned sub-brand Datsun is all set to give customers an opportunity to experience the all new Dastun GO hatchback firsthand via a pan-India road show. The Dastun GO will be showcased in more than 90 cities at prominent locations.
The roadshows will commence from December 14, 2013 in New Delhi, Mumbai and Chennai, and will subsequently move to various other cities and towns across India. Post unveil at a grand event in New Delhi in July this year, this is the first time customers will be able to touch and feel Datsun’s first offering.
The Datsun GO has been engineered to meet the needs of modern Indian customers that seek better value propositions. The roadshow will give them a chance to experience innovative and convenient features of the car developed specially for India.
The roadshow will feature specially created pavilions with interactive LCD display kiosks offering information about Datsun brand, heritage as well as the all new Datsun GO. Visiting customers will be encouraged to participate in various activities by specially trained Datsun Brand Ambassadors who will facilitate guided tours to this pavilion.
Commenting on the Roadshow, Mr. Kenichiro Yomura, President of Nissan India Operations, said, “Dream, Access and Trust constitute the three pillars of the Datsun brand and we wish to highlight each one of them by showcasing the all-new GO to our customers. The GO promises to fulfil the aspirations of the Indian car buyers with its attractive price proposition and we are sure that it will exceed their expectations with its stylish exteriors, spacious interiors and innovative features. We wish to become a household name in India and reaching out to our customers is the first step towards it. ”
The Datsun GO is expected to be a category up in its price range and will be priced attractively below INR 400,00
Datsun GO is high-quality, stylish and modern hatchback designed to deliver an engaging driving experience. The name of the new car is inspired by the first Datsun, the DAT-GO, launched almost a century ago in Japan. Back then the cars brought mobility to people who had never dreamed of car ownership before. The reignited Datsun brand and the Datsun GO will bring a similar combination of aspiration and trustworthiness.
The five-door, front-wheel drive Datsun GO hatchback will come with a 1.2 liter engine paired with a five-speed manual transmission that offers optimal response time and agility in congested traffic.
With comparatively compact body dimensions (width – 1635mm; height – 1485mm; length– 3785mm), the car is spacious inside thanks to a wide stance and large wheelbase (2450mm), and offers ample headroom and an expanded front seating configuration. It will be a reliable partner for families, providing comfort to five occupants.
For those customers never wanting to part with their favorite music, pictures or downloads, Datsun GO will offer a very practical solution – a Mobile docking station to connect with their smartphones. The overall Datsun customer offer will include a worry-free ownership experience, competitive total cost, accessible services, with transparent pricing and dealership proximity.