Hyundai has bagged three awards in the second edition of the Automotive Brand Contest controlled by the German Design Council. The new generation of i30 received the ‘Best Exterior’ and ‘Best interior’ awards while ‘Best concept’ award was given to the i-oniq show car. Both the models were developed and designed by the European team in Russelsheim Germany at the Hyundai Europe Technical center.
The two winnings for i30 demonstrate Hyundai’s commitment towards designing products that appeal to the European consumers. The car’s exterior styling is branded with the company’s fluidic style philosophy creating a sense of motion even when it is stationary. The next gen i30’s interior is a step further than its predecessor by matching the exterior visuals and introduction of higher quality material in the cabin.
The Hyundai i-oniq made its first appearance at 2012 Geneva Motor show. This concept showcases new technology and design to represent company’s future strategies. Codenamed as HED-8, i-oniq is characterized by muscular treatment and gentle feature lines carrying premium quality in both interior and exterior of the car. It also supports a driver oriented layout with maximum passenger comfort.
Senior VP and COO of Hyundai Motor European division, Allan Rushforth said that recognition from the German Design Council has further strengthened the evidence of transformation of Hyundai design in recent years. Styling engaged by the fluidic appearance has added emotional touch to our products that still carries the brand’s name with them. He also added that the next gen i30 is another example that proves that company is still focusing on building vehicles that matches aspirations of European consumers.
In 2011, Hyundai bagged award of best exterior design for i40 wagon, another model designed in Europe and for European market.