BMW got aggressive and just took another step in India (specifically in Mumbai), where it launched Infinity Cars, a new showroom in Navi Mumbai.
The new Infinity Cars showroom is located at Plot No. 50, Sector 1, Nerul, Navi Mumbai and is going to be headed under the guidance of Ms. Pooja Choudary, Managing Director, Infinity Cars.
Spread over an area of 4960 sq ft, the showroom is consisted of three floors and possesses a display of 6 cars at its bay. Design of the new Infinity showroom is worked looking after Urban Street Display concept, where the said concept tends to be a signature BMW layout with sales lounges positioned very much closer to the car display area.
Speaking on the occasion of launch, Mr. Philipp von Sahr, President, BMW Group India said, “BMW is the most admired premium auto manufacturer and has continued to set new benchmarks in India. A decisive factor of our growth in India has been the development of the BMW dealer network of international standards at important commercial centers across the country. We will continue to invest in our network to cater to the growing clientele and are happy to add one more location to spread JOY in the financial capital of India.”
Initially, it was the Navnit Motors who made the Bavarian brand taste the success on our local shores. It is just six years before when Infinity Cars barged in the Indian fray of BMW and managed to give the support what the carmaker was intending of.
“With the launch of a new showroom at Navi Mumbai, Infinity Cars will get the opportunity to reach out to more valued customers in the city. We are fully committed to our partnership with BMW India and look forward to provide high quality services to our growing clientele across Mumbai,” commented Ms. Pooja Choudary, Managing Director, Infinity Cars, at the occasion.
“Seven years ago, BMW changed the face of Indian luxury car segment and set a decisive course with introduction of world-class premium dealerships that presented an unparalleled experience to the premium clientele. By end of 2014, BMW India will aggressively expand its dealer network by increasing the number of sales outlets to 50 across major metropolitan centers and emerging markets in India from 36 at present,” added Mr. Philipp von Sahr for including new Infinity Cars of Navi Mumbai in the brand’s repertoire.