Saturday, January 28, 2023
Indian Drives
No Result
View All Result
No Result
View All Result
Indian Drives
No Result
View All Result
Home Featured

Fiat Launches “Hello Life” Campaign With Optimistic Growth Plans

by indiandrives
in Featured, Fiat, Latest News
0 0
0

Fiat today introduced its brand new campaign called “Hello Life”. The zestful life loving campaign is introduced at a time when the automaker has reinforced its position as one of the rapidly growing brands in India. From Q2 2013 through the end of 2013 calendar year, the company achieved 41 percent sales growth making it the fastest growing brand in India in spite of an overall declining market.

Hello Life is designed to convey the feeling of positivity and happiness around Fiat and is inspired by the Italian way of life. They are people who live life passionately, without reservation and intensively. At play or at work, they extract everything, from every moment, which is their genius. They never compromise with life, which is theirs to live fully, without regrets and without restraint. Pharrel William’s “Happy” serves as the most appropriate composition, which depicts the mood of the campaign and is used as the background score for TV commercial. The campaign also consists of advertisements online, in print and some very exciting BTL activities.

Fiat Launches Hello Life Campaign With Optimistic Growth Plans

In a unique initiative for a brand campaign, the automaker will be promoting new talent in music, art and fashion, who stand for the concept of “Hello Life”. These youngsters will be showcasing their talent at Fiat Caffe, a lifestyle lounge situated in Pune, Delhi and Bengaluru. Alisha D’lima, was first amongst the talented “Hello Life” ambassadors, who showcased her designer line aliishadliima at the “Hello Life” campaign launch.

Fiat India has reinforced its sales and service network across the country after it parted ways with Tata Motors to set up 107 workshops and 116 exclusive dealerships in India. This year, Fiat has four major product launches, including a new brand, Abarth, a high performance car and Avventura, a contemporary urban vehicle (CUV). The company has already introduced the New Linea and will be coming out with the New Punto very soon.

Mr. Nagesh Basavanhalli, Managing Director and President, Fiat Chrysler India Operations said: “We have imbibed the philosophy of “Hello Life” in India, which has catapulted us to success. We are not only committed to bring the best technology in automotive industry to India, but also the class leading sales and service. Indian automotive market is one of the fastest growing in the world and this offers us plenty of opportunities for growth. We are also committed to bring twelve major product introductions and two new brands in the next 5 years. We have ramped up our dealer network and will focus on increasing it to 150 by end of 2014.”

Fiat has made remote parts of the country accessible to after sales service with a hub and spoke model where a major distributor in key cities supports neighborhood centers. Fiat team has been travelling across India on a K2K Passion Tour (Kashmir to Kanyakumari) for promoting this initiative. It offers a customer relationship manager to every owner of a FIAT car under its Amico program.

Tags: FIAT India has launchedFIAT launches Hello Life brand campaign with optimistic growth plans
Previous Post

Tips to Effectively Use the Car Air-Conditioner

Next Post

Skoda Octavia Spy Shots Of The Facelift

Next Post

Skoda Octavia Spy Shots Of The Facelift

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Archives

Recent Posts

  • What To Do If Your Car Breaks Down In The Middle Of Nowhere
  • 18 Things To Keep In Your Car – Car Essentials
  • 10 Useful Tips For Car Owners
  • 5th Generation Honda City Variants Explained: Everything You Need to Know
  • 2022 Mahindra Scorpio-N Launched | Price | Variants | Features |

Categories

No Result
View All Result

Archives

Categories

Indiandrives.com

© 2021-2022 Indian Drives

Navigate Site

  • Auto Expo 2020
  • Aston Martin
  • Audi
  • Bentley
  • BMW
  • Buyers Guide
  • Car Comparison
  • Chevrolet
  • Driving Tips
  • Events
  • Featured
  • Ferrari
  • Fiat
  • Force
  • Ford
  • Great Wall Motors
  • Harley Davidson
  • Honda
  • Hyundai
  • Isuzu
  • Jaguar
  • Kia
  • Koenigsegg
  • KTM
  • Lamborghini
  • Latest Cars
  • Latest News
  • Lexus
  • Mahindra
  • Maruti Suzuki
  • Maserati
  • Mercedes Benz
  • MG Motor
  • Mitsubishi
  • New Car Reviews
  • Nissan
  • Peugeot
  • Porsche
  • Range Rover
  • Renault
  • Rolls Royce
  • Skoda
  • Tata
  • Test Drive
  • Auto Expo 2020
  • Toyota
  • Kia
  • Upcoming Cars
  • MG Motor
  • Used Car Reviews
  • Volkswagen
  • KTM
  • Volvo
  • Isuzu
  • Harley Davidson
  • MG
  • Great Wall Motors

Follow Us

No Result
View All Result

© 2021-2022 Indian Drives

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In