15th August, Independence day, is soon approaching. We all have our own ways of celebrating this moment. Some hoist flags while some distribute sweets. Some share slogan while some narrate history. The automobile manufacturers too have their own little ways in which they celebrate this occasion. Realizing that it is an emotional day for Indians, car manufacturers have started offering special schemes to their customers to get the best out of this auspicious day.
Fiat is an Italian automobile manufacturer which was established in the year 1899 in Turin. The company has completed more than 100 years of existence. It became a prominent shareholder in many companies. In the year 1968 it took ownership of Lancia and then moved onto acquiring Ferrari in the year 1969. Then in the year 1986, Fiat took charge of Alfa Romeo. Then it moved onto obtain Maserati in the year 1993. In the year 2011, Fiat became shareholder in Chrysler.
Fiat has launched a new “Freedom drive” to celebrate the Independence day. Under this programme the company will allow the customers to drive in Fiat cars to any location of their choice for whole 3 nights. This programme also allows the customers to benefit from an exchange offer which will allow the customers to avail benefits of upto Rs 1 lac. The customers also get assured gifts on booking the Fiat Punto and Linea. In addition to this, Fiat is also offering its customers free check-ups for their Fiat cars through Fiat’s “Pit Stops” in Mumbai, Bangalore, Chandigarh, Pune, Chennai and Ahmedabad on the 14th and the 15th of August.
Talking about the drive, President and Managing Director of Fiat Chrysler India Operations, Mr. Nagesh Basavanahalli said that “Fiat has been present in India for decades and has always been committed to the Indian consumers. With this initiative we intend to bring customers closer to our brand and give them the freedom to explore different places using their favourite Fiat car. This unique initiative gives our customers an opportunity to create innumerable positive memories with their beloved Fiat cars.”
Fiat is not the only car manufacturer who has done something new special for its customers. Just a few days ago, it was revealed that Chevrolet is celebrating Independence day by giving its customers discount of up to Rs 66,000 on the purchase of its few selected models. The discount can be availed on both the petrol as well diesel variants of Beat, Spark, Sail sedan petrol variant, Sail hatchback petrol variant and its premium sedan Cruze.
- Beat diesel model – Benefit of up to Rs. 60,000
- Beat petrol model – Benefit of up to Rs. 66,000
- Sail hatchback petrol model – Discounts of up to Rs. 33,000
- Sail sedan petrol model – Benefits of up to Rs. 35,000
- Cruze – Benefits of up to Rs. 45,000
- Spark – Discounts of up to Rs. 58,000