After associating with the IIFA Awards of Indian Film Industry, now the Tata Motors had taken up a task of being an official vehicle partner for the Indian adaptation of America’s award-winning TV series, ‘24’.
24 is an espionage thriller series that plays out in real-time, which had also garnered an unprecedented success throughout the world. Now in its Indian version, Bollywood actor Anil Kapoor has been landed the lead role of the American counterpart, Counter Terrorist Unit agent Jack Bauer, essayed by Kiefer Sutherland in the original version.
Commenting on the association, Mr. Ranjit Yadav, President, Passenger Vehicles Business Unit, Tata Motors Ltd, said, “Tata Motors is proud to be associated with the grand entry of 24 in an Indian adaptation on Colors.
With this association, Tata Motors showcases itself as a creative and innovative brand that always places its customers at the core of its existence. We, at Tata Motors, are at HORIZONEXT now, passionately committed to anticipating our customers’ needs and providing the best vehicles and experiences that excite our customers globally. This association with 24 offers us an exciting platform to demonstrate the true capability of our dynamic cars, which deliver performance and come with technology rich features.”