The German car maker, Mercedes Benz, is keen on getting some big chunk of the Indian market. The car maker is planning to open 5 new dealerships in the coming months.
Mercedes Benz inaugurated its first company showroom in Lucknow. With the new showroom in Lucknow, the luxury car maker has now registered its presence in Uttar Pradesh and in a total of 31 cities across the country. It is also planning on opening five new dealerships in the coming months.
Mr. Debashis Mitra, Director of Sales and Marketing, Mercedes Benz India said that the growth is now from the tear two cities. Smaller towns have seen larger rapid growth over the last decade and their consumption rate has been changing.
He also added that the firm has seen huge aspirational demand for the luxury vehicles in the Lucknow region, when they were touring the region for their ‘Pure Fascination’ campaign back in 2010. He also stated that buying power for the luxury car was there in Lucknow.
He also said the firm has already derived substantial sales volume from Lucknow and the nearby cities. The company brought their dealership to Lucknow in order to strengthen their position and network in the region. The Lucknow dealership will help the firm to get back to customers near their homes. He also confirmed that the firm is trying to establish state of art service centers at Kanpur, Varanasi, Mirzapur, Gorakhpur, Agra etc.