The International Cricket Council (ICC) and Nissan have struck a deal wherein the latter will be sponsoring all major international cricket tournaments till 2023. This deal will make Nissan sponsor at all major tournaments that includes the ICC World Twenty20, Champions Trophy, World Cup, Women’s cricket as well as Under 19 events among others.
According to David Richardson, Chief Executive of ICC, the council is more than happy to have Nissan working with them and is looking to build a strong relationship over the next eight years. The council is also happy to welcome a global brand to their commercial portfolio and have thanked Nissan for the company’s support.
The aim of the partnership deal for Nissan will be to gain a lot of visibility in the Indian subcontinent where it is expanding operations. Other markets such as South Africa, Australia and UK are also likely to see increased interest as Nissan exports cars to these countries too.
Corporate Vice President and Global Head of Marketing and Brand Strategy Nissan, Roel de Vries said that the company will work towards creating various programmes in order to bring fans closer to the sport as well as to the company. This will include flag bearer program, global trophy tour and other such events. The first of the major events that ICC will have with the Nissan branding will be the World Twenty20 extravaganza to be held in 2016.