It seems VW is still in the need of a better driving force. In a league to do so, Volkswagen Passenger Cars – Volkswagen Group Sales India Pvt. Ltd. (VWGSIPL) announces the appointment of Mr. Kamal Basu for the position of Marketing Head and PR.
Kamal Basu joined Skoda Auto India as the Head of Marketing in 2012, and was assigned to the lead management, product marketing, communication & media. In his work tenure there, he had also worked closely with tangents like dealer network teams, sales and after-sales. Alongside to his contribution (in automobile marketing), Mr. Basu possess a very strong background in advertising, as almost two decades spent working with top-of-the-line agencies like BBDO, Rediffusion Y&R, RK Swamy, and with Saatchi & Saatchi (as a CEO).
On the educational background, Mr. Basu has acquired a degree of marketing management from the none other than Jamnalal Bajaj (famously known as JB) Institute of Management Studies, Mumbai, and is quite passionate about Indian movies/cinema, cricket, and travelling.
Sighting his experience over his appointment, Mr. Basu was excited for the contributions in Skoda, and is keen to take on the challenge in this new organization. Fresh thoughts and newer ideas are on his mind to surge ahead the Volkswagen India’s marketing effort.
Kamal Basu’s appointment to this new job is effective from January 1, 2015.