If the selling experience of Maruti is as similar as a pizza shop, then soon that perception is about to change. As the carmaker in a league to set up premium dealerships across the country for a deeper connection with audience, spotted here is a first example in Dwarka area of the national capital Delhi.
The dealership is operational as per the source, and it sells only Ciaz as of now. Expected at a later stage, the Delhi based carmaker may bring more models for these showrooms.
Believably, it seems the only dealership of its kind at the moment, where Maruti has already stated to open 30 more of these examples to enhance the brand experience. Apparently, they may raise their heads up only in the metro cities.
On a specific note, the India based carmaker has vowed to enhance buying experience at such outlets. And the formation of these new bays is solely set up with the said emphasis – enhance the buying experience.
Hence, Maruti YBA SUV and YRA hatchback of premium cadre will witness this cosseting suite of their maker, where the market reports suggest, failure of Maruti in the premium segment – above Swift Dzire – is due to the lack of sophisticated buying experience. And models like SX4 as well as Vitara bear witness to it.
Hopefully, this new strategic makeover may change the fate of Maruti, or else one can sight it to leave the premium business with prominent players only.
Image Courtesy: Autocar India
