Graeme Grieve is now named as the new Managing Director of BMW Group UK and Ireland. He will take up the charge of office from October 1, 2014.
Graeme will take over the Tim Abbott, who now will proceed to BMW Group South Africa where he will be responsible for leading a team of 4,500 employees in the BMW Plant Rosslyn manufacturing operation, the national sales company and BMW Financial Services.
Graeme Grieve is now based in Munich and also responsible for the BMW Group Importer business covering more than 80 countries around the world.
Graeme’s exposure to the industry is wider as he had worked with motor industries of various countries around the globe. His first encounter to BMW happened in 1990 at BMW UK and before becoming Sales Director in 2001 he held various positions. He subsequently joined Rolls-Royce Motor Cars Limited in 2006 as Global Sales and Marketing Director before moving to Munich in 2009 to take responsibility for the BMW Group Importer business. During this time, he was also responsible for establishing an independent worldwide sales organisation for MINI within the BMW Group.
Speaking today, Ian Robertson, Member of the Board of Management of BMW AG responsible for BMW sales and marketing, said: “Graeme’s breadth of experience across the company has proved to be a great asset in his current position and provides an excellent foundation for his leadership of BMW Group UK.”
Graeme commented, “I am clearly delighted with my new appointment. While the current business environment remains dynamic, our strong brands and outstanding range of cars and motorcycles provides many opportunities. My role will be to give clear leadership and direction to the company and to continue our strong partnership with our dealer network to meet the challenges which lie ahead.”
Graeme ages 53 and he is educated at the University of Central Lancashire, married with two children. He has a keen interest in motorsport and motorcycling.