Whatever the Rolls-Royce does, it does with Style! Here, opened a second studio to explain this courtesy, after the first one inaugurated last year at Cote d’Azur. The new Rolls studio is led open to guests during the summer at Porto Cervo on the Costa Smeralda in Sardinia, Italy, till 30 September.
Created on the promenade, the studio will showcase Wraith, Ghost, Phantom and Phantom Drophead Coupe, offering the guests aura of Rolls-Royce in the essence of its own British nature. Visitors can learn about the cars through a static display in luxury surroundings redolent of Goodwood, or to drive them on the roads of Costa Smeralda. They can also bear witness to the exclusive Phantom Drophead Coupé ‘Waterspeed’ Collection car, of which only 35 exist.
“Rolls-Royce Motor Cars has always been focused on the needs and interests of its discerning patrons, and so we find it highly appropriate to present our vehicles and services to them in a place where many of them spend their summer holidays,” said Isobel Dando, General Manager of Retail Development for Rolls-Royce Motor Cars. “Our experience has shown us that these innovative activities, in exclusive venues around the world, allow us to meet interested parties in very relaxed, informal settings.”
The luxury British motorcar maker had chosen Sardinian resort of Porto Cervo due to its charms of being exclusive in Europe. Lots of guests flock to this destination in the summer months, particularly popular and wealthy clientele from round over the world who stay at the beautiful properties along the Costa Smeralda while mooring their yachts in its charming ports. This opportunity will serve the Rolls to sell more of the vehicle after this year they achieved record sales for half year.