The Corona Virus pandemic has affected the economy badly, and the automobile industry is no different. Many dealerships across the country are facing huge difficulties and quite a few are about to shut. To attract customers, some dealerships are offering discounts on their respective products. Companies have also registered zero sales or very low sales in the month of April. Manufacturers are doing whatever they can to keep the sales going on.
Royal Enfield has said that they will be offering free goodies worth up to Rs 10,000 with the purchase of any motorcycle. Customers can also choose between free apparel, motorcycle accessories, extended warranty, a free helmet and an additional 20 percent off on all official Royal Enfield accessories. The offer is valid on bookings made before May 31, 2020, across all dealerships that have opened in the country.
On the other hand, Royal Enfield is also extending this offer to customers who booked their motorcycles before and during the lockdown period but haven’t yet taken deliveries of their vehicles. Due to the COVID-19 pandemic, the production of the motorcycles was stopped, but still, Royal Enfield managed to sell 91 units in April.
The company also has a couple of new models in the pipeline for the Indian market in the future. One of the upcoming models, the Meteor 350 Fireball, has been spotted testing on Indian roads on several occasions. RE is also planning to introduce a Scrambler 650 soon.
The BS6-compliant version of the Classic 350, was also launched in the Indian market at Rs 1.65 lakh ex-showroom (Delhi). The Classic 350 BS6 is powered by an updated version of the same 346cc single-cylinder air-cooled engine. The engine produces 19.8bhp of power and 28Nm of peak torque and is mated to a five-speed gearbox.
This will surely attract some customers, as many people in the country love the Royal Enfield Brand.