Achieving milestones one after the other, Tata Motors announced its entry into the Philippines market at the Manila International Auto Show (MIAS), 2014, held at the World trade Centre. The India-based carmaker is slated to do its business in Philippines during the initial stage by exporting there the Manza, the Vista, the Indigo and the Indica from its passenger vehicles portfolio and the Xenon, the Ace and the Super Ace from its commercial vehicles range. Firs distributor of Tata Motors in Philippines is Pilipinas Taj Autogroup Inc.
Mr. R T Wasan, Head, International Business – Commercial Vehicles, Tata Motors, said, Philippines is one of the key markets for Tata Motors in the ASEAN Region. With Horizonext, we have embarked on a journey with a commitment to excite our customer globally and we look forward to unfold our strategy in Philippines for a deeper presence in this market across several product segments. To start with we have lined up the Xenon, the Super Ace and the Ace at MIAS based on our intense study and understanding of the customers and their requirements in Philippines.
Mr. Johnny Oommen, Head, International Business – Passenger Vehicles, Tata Motors, said,‘We are delighted to announce our entry in this exciting market. We will enter with the Manza Sedan, Vista Hatch, Indigo Sedan and Indica Hatch. Going forward we plan to augment our offerings by including other products in our portfolio on a regular basis. We are very confident with our distribution partner and we believe that their extensive network along with our global expertise will bring into the Philippines market a range of exciting Tata vehicles. We hope our new range appeals to customers and builds trust in the brand, which is integral for us.”
Mr. Dave Coyukiat, Chairman- Pilipinas Taj Autogroup Inc., said, “We are thrilled to bring to the Philippine market a range of tough and reliable vehicles from India’s largest and most trusted automobile company. Tata Motors’ name resonates worldwide. Their presence in the market will provide a chance for our consumers to choose from its wide product line-up the ideal vehicle for private and commercial use”
At the Manila International Auto Show Tata Motors has excited the audience there by unveiling a number of vehicles there at the Tata Motors pavilion. The display was inclusive of Tata Manza, the Tata Vista, the Tata Xenon, the Tata Ace, and the Tata Super Ace.
Detailing about the Tata Motors and its international journey to business, the automaker started to rope in the international markets by 1961 and at present the company has marked its presence in various countries across Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia. The ASEAN region is a focus region for Tata Motors, with presence in Thailand, Indonesia, Malaysia and Myanmar. The recent, company’s ticket to Philippines is aligned as per its Horizonext strategy, grounded with an objective to deliver the best customer experience — from best vehicle experience to superlative purchase experience and followed by technology-intense after-market service support.