Celebration Editions Launched by Tata Across its Range

Celebration Editions of most of its cars has been announced by Tata in a bid to usher in the festive season and give a boost in its sales. In terms of mechanics, the cars are pretty much the same, but there are certain cosmetic changes which make it look all the more festive.

There is an interior add on pack as well as exterior update. This includes a “Celebration Edition” bade, various stickers as well as bumper corner protectors. The interior changes include steering wheel covers, leather seat covers as well as floor mats among others.

Among the beneficiary cars include the Indigo, Nano, Bolt, Zest and the Safari. Tata will look to boost sales as it has not been doing extremely well particularly with the Nano and other small cars. The Bolt has livened spirits to some extent and Tata will be looking to ensure that this festive offering is a hit and gets them more buyers.

Tata Motors is also providing festive discounts when it comes to what these accessories are priced at. The additional cost of getting the “Celebration Edition” package above the standard edition of the car is as below:

 

Indigo Celebration Edition (Standard) – Rs.7,000

Indigo Celebration Edition (Premium) – Rs.10,000

GenX Nano Celebration Edition (Standard) – Rs.10,500

GenX Nano Celebration Edition (Premium) – Rs.24,999

Bolt Celebration Edition – Rs.12,900

Zest Anniversary Edition – Rs.15,000

Safari Storme Celebration Edition – Rs.34,999

Tata Motors Witnesses Marginal Dip in Passenger Car Sales

The domestic passenger car sales of Tata Motors have seen a fall of two per cent for the month of September 2015. In a similar period last year, the company had sold 11931 units while this year, the sales were limited to 11774 units.

The sales of the company are likely to see a revival with the launch of new products. The GenX Nano as well as the Bolt Hatchback did act as a sales boost for the company and were the reason for the respectable figures from the company. In fact, when it comes to the small car segment, there was an actual jump in sales with number going up from 9766 units in September 2014 to 10226 units in September 2015. However, the sales of the utility vehicles appear to have taken a significant hit of 28 per cent and only 1548 units were sold by the company in the last month.

Tata Motors

Tata is pinning its hopes on the Tata Kite and the Hexa MUV to bring about a much needed sales boost for the company. While the former is a hatchback that has been positioned in between the Nano and the Maruti Suzuki Alto K10, the latter is to take on the Renault Lodgy and the Toyota Innova. The Kite is to be launched in January 2016 while the Hexa MUV will be seen first at the 2016 Auto Expo. Tata will be relying on these for their growth in the next year.

 

Ahmedabad Receives 123 New Tata MarcoPolo Buses With Automatic Transmission

In a bid for the better transportation system, Ahmedabad receives 123 new AC buses fitted with automatic transmission built by Tata MarcoPolo.

The automaker had bagged an order of 3200 buses as under the scheme of JnNURM – phase II.

To say details about those buses, auto transmission is fitted to reduce fatigue on the driver’s part and also deliver better fuel efficiency. With the length measuring 12 meters, the floor height is touted of 900mm. Larger window panes adds an airy ambience. The wider passage inside and lowly positioned doors for easy entry and exit makes the task easier for senior citizens, school children and differently-abled. Other bits are electronic display boards and pneumatic door-operations for far better experience.

Commenting his views, Mr. Vernon Noronha, Vice President of Defence & Government Business at Tata Motors said, along with the well-designed aesthetics and ergonomics the revenues is also looked after for those private fleet owners. The receivers, Ahmedabad Janmarg Ltd., too found it interesting.

Ahmedabad Receives 123 New Tata MarcoPolo Buses With Automatic Transmission

On the other side, Tata Motors too had developed Electric Hybrid buses and Articulated buses to meet future transport needs for envisaged ‘Smart Cities’.

Tata Motor Enters Algeria With Passenger Cars Range

These days when the local market is getting cramped by competitors, the best way out is to captivate other regions of similar topography and tinted economic conditions, for e.g. the markets of Africa and its nearby locations.

Reportedly, Tata Motors has just launched its first foot-step in the Algerian market. Sedans namely Tata Indigo and Tata Manza, hatchback like Tata Vista and Tata Indica are the ones to land there for the first lot.

Carmaker has tied with SPA Elsecom to nurture its dealerships in Algiers and Oran. More 10 sales and service centers are on the cards of company to extend the reach by the end of this year.

Tata Motor Enters Algeria With Passenger Cars Range
Tata products rolled-out there are perfect to fit the scenario of that nation. Safety features like ABS and dual airbags hosted will meet the customer delight factors.

Tata Motor Enters Algeria With Passenger Cars Range

The best in class 5 years warranty of 100,000 kms are on offer. Additionally, 24-hours guarantee of parts and 5-year roadside assistance of free are the other wraps to this lucrative package.

Tata Motor Enters Algeria With Passenger Cars Range

Across the globe since after its origination in 1961, Tata Motors had flourished in Europe, Latin America, Russia, Asia, Africa, Australia and Middle East. Algeria was on the focus of this Indian carmaker’s strategy.

Tata Motors July 2014 Sales Sees Decline

July is over, and we moved a step ahead towards the festive season. It doesn’t mean sales would always soar. Tata Motors’ total sales (including exports) of Tata commercial and passenger vehicles in July 2014 were 39,623 vehicles, a decline of 23% over 51,549 vehicles sold in July 2013. The company’s domestic sales of Tata commercial and passenger vehicles for July 2014 were 35,256 nos., 25% decline over 47,272 nos. sold in July last year.

Cumulative sales (including exports) for the company for the fiscal are 149,597 nos., lower by 27% over 204,744 nos., sold last year.

The company’s sales of commercial vehicles in July 2014 in the domestic market were 26,089 nos., a 28% decline compared to 36,448 vehicles sold in July last year. LCV sales were 16,364 nos., a decline of 39% over July last year, while M&HCV sales stood at 9,725 nos., remained flat in July.

Tata Motors July 2014 Sales Sees Decline

Cumulative sales of commercial vehicles in the domestic market for the fiscal was 101,254 nos., lower by 30% over last year. Cumulative LCV sales was 64,371 nos., a decline of 37% over last year, while M&HCV sales stood at 36,883 nos., lower by 10% over last year.

Sales of passenger vehicles for July 2014 were at 9,167 nos., lower by 15% over 10,824 vehicles sold in July 2013. Sales of the Nano/ Indica/ Indigo range in July 2014 were 6,703 nos., lower by 22% over 8,546 vehicles sold in July 2013. The Sumo/ Safari/ Aria/ Venture range sales were 2,464 nos., a growth of 8% over 2,278 nos., sold in July last year.

Cumulative sales of passenger vehicles in the domestic market for the fiscal are 33,749 nos., lower by 26% over last year. Cumulative sales of the Nano/ Indica/ Indigo range this fiscal was 25,221 nos., lower by 30% over vehicles sold, over last year. The Sumo/ Safari/ Aria/ Venture range sales stood at 8,528 nos., 8% decline over 9,313 nos., sold last year.

The company’s sales from exports were 4,367 nos. in July 2014, registered a growth of 2% compared to 4,277 vehicles in July last year. The cumulative sales from exports for the fiscal at 14,594 nos., was lower by 7% over 15,712 nos., over last year.

Tata Motors Appoints TML TRUCK RUS As New Distributor In Russia

Tata Motors officially announced the appointment of LLC ‘TML TRUCK RUS’ (Russia), as the official distributor of Tata Motors’ commercial vehicles in the Russian Federation. For being the official distributor ‘TML TRUCK RUS’, is reported to work towards establishing the Tata Motors brand in the Russian Federation, ensuring the highest level of sales and service. LLC ‘TML TRUCK RUS’ will establish monobrand outlets in Moscow & Saint Petersburg, a warehouse for spare parts and 60 touch points in key regions, over a period of five years.

Through ‘TML TRUCK RUS’, Tata Motors will bring its range of Light, Medium and Heavy commercial vehicles, to the Russian market.

Speaking at the signing ceremony in Kazan, Mr. R.T. Wasan, Head – International Business (Commercial Vehicles), Tata Motors Limited said, “As a leading truck and bus manufacturer worldwide, we at Tata Motors are proud to announce the appointment of LLC ‘TML TRUCK RUS’ – as a significant step towards establishing the Tata Motors name in Russia. Though this signing we are committing to a strong, long-term partnership with all our customers in Russia with a range of world class quality products from the Tata Motors portfolio and backed by premium quality service and parts support from TML TRUCK RUS.”

Tata Motors Appoints TML TRUCK RUS As New Distributor In Russia

Mr. Eduard Kasakin, General Director LLC ‘TML TRUCK RUS’ said “Market strategy of Tata Motors’ vehicles includes introducing a wide range of models in various segments of commercial transportation. The portfolio of products planned have been specially configured and developed keeping in mind the requirements of the Russian customer.”

Mr. Albert Yagudin, Commercial Director LLC ‘TML TRUCK RUS’ said “While Tata Motors trucks have been selling in Russia for a while now, we hope to further engage with the Russian customers in offering a comprehensive Tata Motors vehicle experience, backed by a world-class sales and service set-up across the country. Through LLC ‘TML TRUCK RUS’ we hope to offer the right support to our dealers and partners, in ensuring a pre-purchase vehicle experience, along with attractive finance and leasing plans, and more importantly the right after-sales support.”

Tata Motors Appoints TML TRUCK RUS As New Distributor In Russia

Headquartered in Kazan, Republic of Tatarstan, ‘TML TRUCK RUS’ would import & distribute Tata Motors commercial vehicles and original spare parts from TATA Motors Limited.

Tata Zest Studio Comes To Mumbai

Tata Motors is profound of keeping the momentum going for its Zest in the media till it hunts down the buyers soon after the launch. The Zest studio was the answer to it, and now reportedly Zest Studio landed in Mumbai.

Tata Motors looks forward to engaging with its customers creatively and has set up the – Zest Studio, a first-of-its-kind futuristic hub where customers can engage in various activities, know everything about the car and also experience the Zest through test drives.

Commenting on the occasion, Ms. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said, “With Zest, we have taken a huge leap in our product development process and the car has been loved by all. On the marketing side, our focus is to get customers to experience this dynamic car and see for themselves the technologies which have gone into it. We have concluded the MyCityMyZest Twitter contest, which saw 84,440 tweets and 4,361 participants tweeting till the last date to get the Zest to their city. It shows how much interest we have generated for our new car. And we now offer our next customer delight, the Zest Studio which will enable customers to experience the Zest before its launch in the country. Never before has a test drive been such a creatively holistic experience, allowing customers to fully engage with the car. The Zest experience will bring alive the three vectors – Designext, Drivenext and Connectnext for our customers.”

Tata Zest Studio Comes To Mumbai

The studio will give an opportunity to car enthusiasts to test drive the Zest and engage in various activities and interactive games.

At the Zest Studio, customers can not only experience the car but also know everything about the car through a high-tech Interactive Touchscreen Brochure. Customers can play the Revotron Challenge game to experience the multi-drive mode features in the car. They can participate in the Zest Mode Quiz to determine whether he or she is Sport, Eco or City mode person. With the Augmented Reality App, users can click themselves with a virtual Narain Karthikeyan and upload it on their Facebook page. This is a one-of-its kind futuristic hub that will make its presence felt across malls and corporate offices across 5 cities.

One can follow down the schedule to know and place and dates to reach the Zest Studio:

Zest Studio Schedule

Delhi Wins MyCityMyZest Contest

“Zest has to go for it” seemed to be the mantra going inside the marketing team of Tata Motors these days. Numerous contests and ultimate promotions strategies with number of official letters flowing through media desks informing about the events and contests, one such landed this morning as well.

Tata Motors concluded MyCityMyZest contest and Delhi is announced as the winner. A total of 61,156 tweets by 1,120 people have resulted in Delhi winning the contest. It will be the first city to get an exclusive preview of the brand new car, the Zest from Tata Motors. The first Zest Studio has been set-up in Ambience Mall, Gurgaon yesterday, where top 30 participants from Delhi will be honored with gifts and will be given priority access to drive the Zest.

Delhi Wins MyCityMyZest Contest

Commenting on the occasion, Ms. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said, “With Zest, we have taken a huge leap in our product development process and the car has been loved by all. On the marketing side, our focus is to get customers to experience this dynamic car and see for themselves the technologies which have gone into it. The MyCityMyZest Twitter contest has been a unique platform to crowd source. The contest saw 84,440 tweets and 4,361 participants tweeting till the last date to get the Zest to their city. It shows how much interest we have generated for our new car. And we now offer our next customer delight, the Zest Studio, which comes first to Delhi. Never before has a test drive been such a creatively holistic experience, allowing customers to fully engage with the car. The Zest experience will bring alive the three vectors – Designext, Drivenext and Connectnext for our customers.”

The Zest Studio is already started in Delhi yesterday at Ambience Mall, Gurgaon and will be in the city till 5th September. These studios will give an opportunity to car enthusiasts to test drive the Zest and engage in various activities and interactive games.

The studio will not only allow customers to experience the car but would also help them to understand everything about the car through a high-tech Interactive Touchscreen Brochure. Customers can play the Revotron Challenge game to experience the multi-drive mode features in the car. They can participate in the Zest Mode Quiz to determine whether he or she is Sport, Eco or City mode person. With the Augmented Reality App, users can click themselves with a virtual Narain Karthikeyan and upload it on their Facebook page. This is a one-of-its kind futuristic hub that will make its presence felt across malls and corporate offices across 5 cities, starting with Delhi on 18th July and in other 4 cities from 19th July onwards.

Tata Motors Rewards SVLL Through Loyalty Program

Working for Tata Motors doesn’t mean one cannot enjoy the rewards from its acquired automotive brands. To bring it to our notice, Tata had affirmed one can also be rewarded the JLR accolades if the India based automaker is overwhelmed by the performance. And standing affirm to this note, Tata Emperor and TATA Delight, the commercial vehicles industry’s only loyalty program by Tata Motors, felicitated Siddhi Vinayak Logistics Ltd (SVLL), with the new LandRover FreeLander, as the loyalty programs fastest growing member. As one of Tata Motors largest customers, SVLL redeemed its points for a LandRover FreeLander, accrued as a member of Tata Emperor.

As a way of recognizing customers for purchases through Tata Motors Authorised Commercial vehicles network and partner stores, Tata Emperor and TATA Delight, is meant for both new and existing customers who accrue valuable reward points through the purchase and re-purchase of a new Tata Motors Commercial vehicles, spares, service, vehicle re-Construction Annual Maintenance Contract and at fueling stations,. As one of Tata Emperor’s fastest growing members, SVLL redeemed its points for a new LandRover FreeLander at a key handover ceremony held recently in Mumbai.

Tata Motors Rewards SVLL Through Loyalty Program

At the handover ceremony, Mr. Deepak Baid, Director, M/s SVLL said, “Being part of a Loyalty program has been extremely beneficial for fleet owners like us, where post purchase expenses are huge, with a constant need for faster turnaround times and minimal downtime. The returns offered through Tata Motors Loyalty Program goes beyond encashing reward points and availing discounts, but on building a business that is competitive, assured of the right kind of service, spares and quality.

Mr. Vinod Sahay, Head – Sales & Marketing, Medium & Heavy Commercial Vehicles, ‘Tata Motors Commercial Vehicle loyalty program has received a fantastic reaction since its launch – it’s simple, convenient and gives our customers peace of mind. The loyalty program is also a great recognition for our fleet owners, in developing class-leading services that makes owning and maintaining a Tata Motors truck more rewarding and enjoyable. We are proud that SVLL, has chosen to be part of the program, for a luxury vehicle as an award that is as popular as it is with car enthusiast.’

Similarly, other key account customers benefited through Tata Motors Loyalty Program – M/s.Ideal Logistics availed of JK Tyres worth Rs.7.5 Lac against their loyalty points, while other RCI Logistics & Shekhar Logistics availed of Raymonds Gift Voucher worth Rs. 2 lakhs and Tanishq gift vouchers worth Rs. 1 lakhs respectively, against redemption of their loyalty points.

Apart from key account customers, small commercial vehicle customers can also avail benefits like discounted service & repair bills at Tata Motors Authorised Service stations. Through Tata Delight, small commercial vehicle customers also benefit through facilities like Unnamed Insurance cover for drivers, for upto Rs.2.2 lakhs and other attractive benefits like child scholarships etc.

Tata Motors recently also extended the loyalty program across Bharat Petroleum Corporation Limited’s (BPCL) 5000 retail outlets pan-India.

Tata Motors Revs Up Revotron 1.2T Engine Campaign

Firsthand experience is what the Tata Motors believing these days. Now, apart from the Bolt and Zest Tata is focused on the new Revotron engine that it had recently unveiled with most of the aspiration drawn from the older machine – clogged with some of the latest tweaks. In the dune of making the audience experience new Tata technology of Revotron, the Indian automaker had held nation-wide campaign to showcase it. This will be a prelude to the launch of its new cars Zest and Bolt.

Setting its foot first in Delhi, Tata Motors commenced its national campaign with the unveiling of the Revotron Lab. Simultaneously the lab was also unearthed in other cities like Mumbai, Bangalore, Ludhiana and Hyderabad. The Revotron Lab was showcased in Mumbai in Infinity Mall (Malad). The lab will also be showcased at Viviana Mall between 11th-13th July, 2014 and Inorbit Mall (Vashi) between 18th-20th July, 2014.

Tata Motors Revs Up Revotron 1.2T Engine Campaign
According to Mr. Ranjit Yadav, said, “The Revotron 1.2T has been developed by us with inputs from renowned global players like AVL, Bosch, Honeywell, Mahle, INA in the area of combustion, boosting, friction and calibration, to deliver class-leading performance. The Revotron 1.2T will power our upcoming cars, the Zest and the Bolt. To narrate this exciting technology story, in the most impactful way, we are engaging with our customers through various exciting platforms like the Labs, the multi-drive-mode game, holograms and unique digital and on-ground activations. With innovative awareness campaigns like these we are building a strong technology quotient for our global Indian customers.”

According to Mr. Narain Karthikeyan, India’s first F1 driver, “I’ve been very closely involved in the development of the Revotron 1.2T. It is the first turbocharged MPFi petrol engine in its class, and one of the most advanced in the market. Coupled with the amazing multi-drive mode, it offers immense flexibility in terms of balancing performance and fuel efficiency.”

The Revotron Lab has futuristic design with interactive elements for customers to experience dedicated zones, which brings alive the engine benefits in an evocative manner.

The Binaural Sound Zone offers the virtual sound experience. It is a binaural sound journey that truly brings alive Revotron and its raw power. It is a special zone which provides one of a kind audio experience to participants. This zone transports participants onto the road where they will experience three different drive modes of the engine and sheer pleasure of driving the Revotron powered car.

The Revotron Challenge game is a futuristic 3D game which allows a participant to travel in a Zest where they can experience first-in-class multi-drive modes i.e. Sport, Eco and City and the high boost turbocharger, delivering 90PS, 140Nm torque @1750-3500 rpm. It can also be downloaded for free of cost from Apple App Store and Google PlayStore for mobile devices, whereas can also be played online, from the Revotron microsite.