This is truly a proud moment for India as well as Anand Mahindra. The CEO of the prestigious Mahindra and Mahindra group, Mr. Anand Mahindra, has been placed at the 3rd position on the Global listing of WorldofCEOS.com. This first ever analyses, judging the CEOS around the world on their use of social media, has finally displayed its findings with the list, “Top 30 CEOS on Social Media”. Mr. Anand Mahindra has been very actively using his Twitter handle @anandmahindra which brings him here on this list. He is the only Indian to feature on this list. The purpose of such a ranking system is to acknowledge the CEOS who use social media in the most constructive way.
This talked about website, WorldofCEOS.com, is found by Steve Tappi. This man is probably the world’s best CEO Coach and has been associated with some of the biggest and leading firms in the world. His work is to coach the CEOS to make them capable of extracting the best out of their companies. It is not simply hard work. It is smart work that makes you take the lead. He is the author of the book ‘The secrets of CEO’ published in 2008 and is one of the best sellers. This book has Steve’s interviews with 150 CEOS around the world. He is also the host of the renowned BBC show, “CEO Guru”. His company Xinfu, provides professional CEO confident and coaching services to its clients.
In order to rank these CEOS on the basis of their activities on the social media, an established methodology was required. The solution was found with the world famous and accepted social media analyzing firm, Klout. They rank a user on the basis of a Klout Score. Klout judges th users Twitter account, tracking his following and followers counts, comments, inactive accounts, influence of the posts, retweets etc. The Klout score is a number between 1 and 100. Klout members can register their other accounts like Facebook, Linkedin, Foursquare, Wikipedia, Google+ in addition to Twitter account.
Mahindra and Mahindra CEO, Mr. Anand Mahindra’s Twitter handle has a total of 838,000 followers. His Twitter account was accepted as a ‘lively account with lots of regional and emerging markets flavour.’ He secured a score of 81 out of 100. Until a few months back, it was only a 76 out of 100.
Since the listing demanded both quantitative and qualitative analyses, the Klout score was them added to the CEOS ability to give value added content, as determined the comments made by the followers. This was combined with the Klout score to finally decide the top 30 CEOS of the world. Value added content was judged by its authenticity and positivity towards the corporate sector, their own industry and then finally to their own firm.
The top 5 company heads to be on this list are
- Chairman of Virgin Group, Richard Branson
- CEO of LinkedIn, Jeff Weiner
- Chairman of Mahindra Group, Anand Mahindra
- Executive Chairman of Google, Eric Schmidt
- CEO of Yahoo, Marissa Mayer
Anand Mahindra has been a part of global listing for the 2nd time in this year, 2013. In the listing ‘Top 25 CEOS to follow on Twitter’ done by CEO Guru blog in May 2013, he secured the 4th position for his handle @anandmahindra.