Indeed a good news for all Hyundai Motor India Ltd customers, who bought cars from the company. From the 16th March 2012 to 25th March 2012 Hyundai will be offering its customers, 12th special service camp called “Free Car Care Clinic“,which is going to be organized nationwide across 785 workshops of Hyundai. Through this camp Hyundai intends to extend to its customers the advantage of company’s excellent after sales services and regular checkups, which a cars requires from time to time. Director-Marketing and Sales, HMIL (Hyundai Motor India Ltd.), Arvind Saxena stated that they are looking forward to an enthusiastic and excited response to their clinic from their existing customers since their service clinics have been very popular in the past. It also gives them a good opportunity to meet their existing customers and listen to their complaints, compliments and everything else they want to convey. The objective of organizing these clinicsis to give a service which is the best in order to make sure that the ownership of a Hyundai car stays trouble-free andenjoyable.
On the cart of offers at the car care clinic are an 80 point check-up with a thorough examination of the transmission, engine, AC, electrical system, under body, exterior, etc. There is an offer for 10 per cent discount on the selected accessories, spare parts, value added services and extended warranty. There is also an additional offer on the labor charge which gives a 20 per cent discount for it. Sponsored by HOEC Bardahl and M/s Shell India are also making an offer under many attractive schemes during this car care clinic which must not be missed. Other than these regular offers and services, there are special additional offers for the customers who are driving their Hyundai cars for more than five years now. One can also buy extended warranties at a discounted rate of upto 20 per cent here. Other than all these services and offers, the company is giving away 100 extended warranties along with mobile phones, Samsung Tab, camera and many attractive prizes to reward and honor the customers of Hyundai who attend the car care clinics.
Through this 12th nationwide camp Hyundai seems to strengthen its relationship with its existing customer base and also trying to impress the possible lot of future customers. The data collected through this will definitely make the company focus on finding the ways to improve its existing line of products as well as innovate something new in the future. With the growing size of the Indian automobile market, it is very important for a giant like Hyundai to predict what the customer is looking for and deliver the same with elegance and panache to keep up with the growing automobile market of India. However, other than the strategic marketing reasons, an event by HMIL like this in the first quarter of the year is really worthy of praise.