In partnership with China based Foton Motors, the erstwhile German automobile company Borgward is all set to make a comeback in the world automotive market with a new SUV. Important to note here is the fact that this company went bankrupt in the early 1960s. The SUV will now make its first public appearance at the upcoming Frankfurt Motor Show.
Borgward shot into news when it showed of its 1950s vintage Isabella Coupes and declared to the audience of a plan of new vehicle. When launched, the Borgward SUV will target the Chinese market. But it’s not SUVs which Borgward was once known for. In days back then Borgward was synonymous with flashy and completely out of sync cars. News is, if this SUV succeeds in the market, Borgward could well bring a few those in the market.
Although not much is known on this front, it seems the new Borgward SUV will be manufactured in China initially. The company does have a manufacturing plant of its own in Stuttgart, Germany.