It seems that the Indian subsidiary of General Motors is leaving no stones unturned. After announcing the LPG variant of its various best selling vehicles, Chevrolet has announced that in addition to that, they will also launch a diesel variant of their new, compact and most stylish hatch back, the Chevrolet Beat. Currently this cute car is available with a 1199cc petrol engine. This car is doing absolutely fine in the market and that is the reason why the company is thinking to introduce the Indian market with a 1 litre diesel engine of this car.
In one of the recent interactive sessions with media, P Balendran, Vice-President, General Motors India said that “yes, we are launching the diesel variant of the Chevrolet Beat in 1.0 litre diesel engine. It will be available by June in India”. With a heavy investment of US$ 230 million, this company is not targeting much of heavy profits out of it, as Mr Balendran added that, “currently we are not targeting it to bore us heavy profits as it won’t be a major player in consideration to volume. We are just planning to increment the current existing portfolio of Beat. We just want to offer more to our customers”. The manufacturing part of this new variant will be handled by the Talegaon manufacturing plant in Pune. With that heavy investment, this plant will manufacture an added 1.60 lakh units for this new car. There are also some rumours that GM has already invested US$ 1 million in this plant for the same.
Besides, the company is also trying to build a stronger figure of itself in front of the local market by introducing an engine manufacturing unit in the same plant as well. General Motors will also introduce a new variant Euro-IV to the existing SUV Tavera by the end of this year. It seems that the company is trying real hard to improve its image in the market. For the same purpose, the company has signed a joint venture with the Sonalika Group last year itself. Hope all those stunts work for this company.