Sometimes the ad doesn’t sells, but an extended warranty does. Automotive industry has turned responsive to such add-ons, where the marketing perception connects audience with a mode of saving ownership cost. The warranty period is an important tool which these automakers keep hammering the nail with to penetrate deeper. And the max period of five years sounds like a delight in India when it is offered with the star product of Ford, EcoSport.
Ford officially announced its two cars, Figo and EcoSport, will now remain available on sales floor with 100,000kms or five years of extended warranty. Earlier, the deal was of 100,000kms or four years whichever is earlier.
Ford covers mechanical, electrical and labour loss under the warranty, whereas the regular service, worn and torn and accidental damages aren’t paid under this.
As standard, customers of a Ford are offered two-years or 100,000kms warranty, which they should extend before it runs out for further two years. The extended warranty is also transferrable, which will benefit the other party if the vehicle is sold.
Other cars available at Ford showrooms across India are Classic, Fiesta and Endeavour that comes only four years of extended warranty or 100,000kms.