The German carmaker is the leading luxury car brand in India. And the new state-of-the art dealership, Benchmark Cars Indore, located at Devas Naka, Indore is just another symbol of its dominance. Mercedes-Benz India claims this is the largest car showroom in India.
The showroom is spread over 20,000 sq.ft and Mercedes-Benz invested an amount of over Rs 5-crore and a construction time of six-months. This luxury car showroom, located at industrial hub of Indore at Devas Naka, will incorporate sales, service and spare parts for Mercedes-Benz cars in India. Apart from this, the showroom also houses special accessory zones and Mercedes Benz café that serves as an exclusive customer lounge. The new facility also offers Drive-in valet service, engaging audio-visual presentations and boutique collection.
Mercedes-Benz wants to give the customers a one-stop experience with dedicated service for insurance, car loans and even car-leasing options. Benchmark Cars Indore has employed over 20 dedicated qualified professionals to handle sales, after-sales and service. Also assisting will be a workshop with 11bays, where 10 cars can be serviced at a time, including general repairs and accident jobs. Mr. Sanjay Thakker, Chairman & Managing Director, Benchmark Cars Indore: “With the inauguration of Benchmark Cars Indore, we will be moving closer to the customers who always aspired to own a Mercedes-Benz. In our long standing relationship with Mercedes-Benz, we have always been inspired by the motto of ‘Best or Nothing’ which is the brand philosophy of the company. Benchmark Cars Indore will extend the Mercedes-Benz brand experience to the automobile aficionados of Indore, and make Mercedes-Benz the most preferred luxury brand for customers in the state which has got immense potential for luxury car market.”
With the addition of the new showroom, Mercedes-Benz now has a network spread across 30 cities with over 60 touch-points across India. The German carmaker continues to enjoy unparalleled domination in sales, after sales and now having the largest luxury showroom on its list.