Puma and Ferrari recently announced that they will be extending their long term partnership. Puma is a lifestyle sport brand that will continue to be the official partner for branded Ferrari products as the official supplier of race and team wear for the Scuderia Ferrari.
Following their successful collaboration of six years, this new extended agreement will see these two companies come together again for a longer period. Via this increased partnership, the Puma brand will continue developing licensed accessories, footwear and apparel for Ferrari for global distribution and sales. As the F1 race calendar will be expanding into newer markets, the global profile and reputation of this sport will continue growing, resulting in the estimated growth of the performance and sales of licensed products from Ferrari worldwide.
This partnership is the a very commercially valuable license partnership for Ferrari and Puma, and both the companies have also increased their relationship by creating a whole new collection that will be showcased soon by the year end. PUMA, lifestyle sporting brand, has a long heritage when it comes to motor sporting activities. Its creation of fire retarding technology revolutionized the race wear worn by drivers. It helped to dramatically decrease weight while also maintaining the ideal safety and comfort performance.
Puma will continue supplying the Scuderia Ferrari with new innovations in technology in race wear and team, enabling Felipe Massa and Fernando Alonso to compete in the Constructors and Drivers Championships, by providing them with the safest and lightest suits in F1.