These days when the local market is getting cramped by competitors, the best way out is to captivate other regions of similar topography and tinted economic conditions, for e.g. the markets of Africa and its nearby locations.
Reportedly, Tata Motors has just launched its first foot-step in the Algerian market. Sedans namely Tata Indigo and Tata Manza, hatchback like Tata Vista and Tata Indica are the ones to land there for the first lot.
Carmaker has tied with SPA Elsecom to nurture its dealerships in Algiers and Oran. More 10 sales and service centers are on the cards of company to extend the reach by the end of this year.
Tata products rolled-out there are perfect to fit the scenario of that nation. Safety features like ABS and dual airbags hosted will meet the customer delight factors.
The best in class 5 years warranty of 100,000 kms are on offer. Additionally, 24-hours guarantee of parts and 5-year roadside assistance of free are the other wraps to this lucrative package.
Across the globe since after its origination in 1961, Tata Motors had flourished in Europe, Latin America, Russia, Asia, Africa, Australia and Middle East. Algeria was on the focus of this Indian carmaker’s strategy.