Selling a car in Saudi Arabia made by an Indian carmaker doesn’t sounds quite lucrative, and is also an uphill task as Saudis get to enjoy heavy gas guzzlers from US and European markets. Yet, Tata Motors took this uphill task and is doing quite well in the region.
Riding in the Kingdom hand in hand with Mohamed Yousuf Naghi & Brothers Group (MYNG), today the India-based carmaker inaugurated a flagship showroom and service facility in its capital city Riyadh. The facility is located near to Industrial Area (Exit-18, Eastern Expressway), where a vast showroom is set up to display the products; located alongside is a 40-bay workshop which provides service to the buyers.
Speaking about the fostering venture into this oil rich country, RT Wasan, Head of International business, Tata Motors Commercial vehicles Business Unit said that KSA (Kingdom of Saudi Arabia) is one of the key focus markets of Tata Motors. A new showroom in the capital city of Kingdom shows Tata’s eagerness to surge there. For ultimate customer experience the maker has deployed its experienced team to look over the business. Topping all claims, Tata Motor said, the new facility is officially one of the largest facilities in the Gulf Cooperation Council (GCC).
Sharing some more insights, Abdul Wahab Itani, Senior Vice President, Automotive division, Manahil International Company said, the 3S facility of Tata Motors is equipped up to the brim, which itself speak professionalism at the course of business in KSA. Manahil International strongly believes in taking this brand to next level. Here, in the Kingdom, falling off the customer’s expectations will let a one off the field. So, until and unless the grip is held, route to success is a cakewalk.