Tata Motors is profound of keeping the momentum going for its Zest in the media till it hunts down the buyers soon after the launch. The Zest studio was the answer to it, and now reportedly Zest Studio landed in Mumbai.
Tata Motors looks forward to engaging with its customers creatively and has set up the – Zest Studio, a first-of-its-kind futuristic hub where customers can engage in various activities, know everything about the car and also experience the Zest through test drives.
Commenting on the occasion, Ms. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said, “With Zest, we have taken a huge leap in our product development process and the car has been loved by all. On the marketing side, our focus is to get customers to experience this dynamic car and see for themselves the technologies which have gone into it. We have concluded the MyCityMyZest Twitter contest, which saw 84,440 tweets and 4,361 participants tweeting till the last date to get the Zest to their city. It shows how much interest we have generated for our new car. And we now offer our next customer delight, the Zest Studio which will enable customers to experience the Zest before its launch in the country. Never before has a test drive been such a creatively holistic experience, allowing customers to fully engage with the car. The Zest experience will bring alive the three vectors – Designext, Drivenext and Connectnext for our customers.”
The studio will give an opportunity to car enthusiasts to test drive the Zest and engage in various activities and interactive games.
At the Zest Studio, customers can not only experience the car but also know everything about the car through a high-tech Interactive Touchscreen Brochure. Customers can play the Revotron Challenge game to experience the multi-drive mode features in the car. They can participate in the Zest Mode Quiz to determine whether he or she is Sport, Eco or City mode person. With the Augmented Reality App, users can click themselves with a virtual Narain Karthikeyan and upload it on their Facebook page. This is a one-of-its kind futuristic hub that will make its presence felt across malls and corporate offices across 5 cities.
One can follow down the schedule to know and place and dates to reach the Zest Studio: