Renowned auto giant Tata Motors has announced that it has sold around one million vehicle units of its well-known mini-trucks Tata Ace as well as Tata Magic in the Indian market.
The Tata Ace, which is a mini-truck, was rolled out during May 2005, whereas the Tata Magic, a passenger transportation vehicle, was launched during June of the year 2007.
Every fourth commercial vehicle unit sold in the Indian market at the moment is a Tata Magic or Tata Ace (2011-12 sales: 214,483), Tata Motors stated in a report.
At the present time, approximately 1,346 salesrooms, up from just 210 sales outlets, sell Tata Magic and Tata Ace. Around 50% of the sales of the said vehicles originate from semi-urban and rustic part of the country.
Production capacitance in addition has grown equally.
The Tata Ace was introduced during 2004-05 with a capacitance of around 30,000 units per annum in the city of Pune, Maharashtra.
The Tata Ace and the Tata Magic vehicles are also obtainable in 24 nations, comprising Bangladesh, Angola, Ghana, Bhutan, Djibouti, Congo, Ivory Coast, Italy and Kenya.
In addition, the company on November 08 stated that it will shortly roll out ‘Ace’ and ‘Magic’ in the South African, Asean and the Middle Eastern markets.
Tata Motors Executive Director (Commercial Vehicles Business) Ravi Pisharody stated, “We believe we have much more chances. We will be eyeing to swell more in the South Asian market, the Middle East and the Asean (Association of Southeast Asian Nations) markets.”
“We had the capacitance restriction till about March-April. But at this time we got the growth going (which will cater to the increased exports),” he added.
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